Owning a ski-in, ski-out property in Deer Valley or Park City is a dream for many homeowners. There’s nothing like stepping out the door and skiing directly from home. It’s the ultimate in convenience, luxury, and recreation.
Ski properties in Park City and Deer Valley are always in demand with many buyers seeking vacation properties that allow them to enjoy powder days to the fullest.
But what if you want to sell your ski-in, ski-out property in Park City? Here’s what you need to know.
Before we dive in, are you thinking about buying a ski-in, ski-out property? Read this blog right here.
When is the Best Time to Sell a Ski Property?
Although it’s possible to sell a home in any season or any market (if you’re working with the right agent), when it comes to ski properties, there are a few times in the year that you pay specific attention to. Here are our tips for the best time to sell a ski home in Park City:
Option 1: Sell Just Before the Winter Arrives
Keen buyers who want to have the home purchased, closed, set up, and ready to go will be looking at properties just before the winter arrives. If you’re hoping to capture this eager type of buyer, you’ll want to prepare and list your home in the early fall.
Option 2: Sell During the Winter
Selling any type of home in Park City means communicating the specific value and purpose of the property. It’s about selling a lifestyle. Selling a ski-in, ski-out home in the winter is great because you can demonstrate the convenience and appeal of the property. Yes, that means skiing buyers to the home so they can experience it in person!
Note: If you plan on selling your ski-in, ski-out home in the winter, you may need to invest some time in making snow steps, or get the groomer out to ensure the snow around the property is in pristine condition.
Are you planning to sell something other than a ski property in Park City? Here are a few more posts you might find helpful:
- Is it a Good Idea to Sell My Park City Home in the Winter?
- Should I Update My Home Before Selling in Park City?
- How to Sell Your Park City Home This Summer
You can also read our comprehensive post about the best time to sell your home in Park City right here.
How to Market a Ski Property For Sale
Marketing a home for sale can be complicated even if the property is not ski-in, ski-out. However, at the core of any type of marketing, it’s all about knowing your audience. There’s a specific type of person looking for ski properties and if you’re able to market the property in a way that will result in the most exposure with that particular demographic, you’re on the right track!
When we market ski-in, ski-out homes in Park City and Deer Valley, our primary focus is to tell a story. Buyers in Park City are looking for a lifestyle and the marketing should reflect that. We always include ski access maps and a ski access drone video for these types of properties.
Ultimately, someone buying a ski-in, ski-out home wants to see how the home lives. Marketing can capture the essence of the property and make prospective buyers feel like they are already home.
Learn more about selling real estate in Park City with these posts next:
- How to Sell Your Park City Vacation Home When You Can’t Be There
- Do You Need Staging to Sell a Home in Park City?
- How to Sell Your Home with Discretion in Park City
How to Correctly Price a Ski Home When Selling
Pricing a home for sale is an art and a science. With over 30 years of experience in Park City and Deer Valley, we’ve got it nailed down. When it comes to ski properties, it’s important to understand that these homes are often sold at a premium.
It’s akin to buying a beachfront property. Ski-in, ski-out properties are always extremely valuable and in high demand. The type of ski access also impacts how premium the price is. If you can ski directly out your front door to Upper Mountain or Silver Lake, your home may fetch a higher premium than a home that isn’t exactly right on the hill.
Let’s talk numbers. Learn more about how much it costs to sell a home in Park City right here.
What Are Buyers Looking for in a Ski Property?
An easier question to answer would be, what don’t buyers want? In our experience, buyers want to have it all: views, privacy, convenience, and more. Selling a ski property requires an innate understanding of how the property will be used.
For example, here are a few features buyers tend to gravitate toward when buying a ski property:
- Lots of bedrooms – These properties are often used for vacations. Buyers want the opportunity to host guests. Most buyers are looking for five bedrooms at minimum.
- Hot tubs – In many markets, a hot tub is a ‘nice-to-have’ but in Park City, they are almost mandatory for homes. Nothing beats a hot soak after a long day of skiing.
- Boot dryers and glove warmers – A simple luxury, boot dryers and glove warmers keep your gear toasty and ready for another day on the slopes.
- Radiant heat driveways – When you’re spending all day skiing, the last thing you want to do is shovel a driveway. Radiant heat walkways and driveways melt the snow so buyers never have to worry about snow removal.
Ski properties in Deer Valley and Park City are all about maximum convenience and luxury.
What can you expect from ski season in Park City? Read these posts next to find out:
- What to Know About Skiing with Kids in Park City
- Where are the Best Après Ski Spots in Park City?
- How to Prepare for Ski Season in Park City
What Amenities Do Ski-In, Ski-Out Homes Have?
Besides the features of the property itself, buyers are also looking for incredible amenities with their ski properties. If your ski-in, ski-out home has any added luxuries or amenities, it’s important to highlight them front and center, as almost all buyers are looking for that something extra.
Here are just a few of the amenities that can add value to your ski property:
- Ski lounges – These private lounges are available to residents and members. Offering ultra-luxurious amenities such as boot dryers, glove warmers, refreshments, and more. Many lounges also have private chefs on hand so you can avoid the cafeteria crowd. Most Park City and Deer Valley lounges are also open year-round with golf access and more!
- Ski concierge – Many ski lounges also have a ski concierge on staff. The concierge can help you store your gear, warm your boots, arrange for excursions or lessons, and even give you updates on the ski conditions.
- Shuttle services – For the most part, people don’t want to spend a lot of time driving around. They would rather spend that time skiing or relaxing! Shuttle services are a great added luxury.
Homebuyers love the added social component of a ski lounge or concierge. It’s just one more way to show the unique experience of owning a ski property in Park City.
Owning a home in Park City or Deer Valley is undoubtedly one of the most luxurious investments someone can make. Learn more about living in this ultimate recreation destination right here:
- How Luxurious is Deer Valley?
- Best Gated Communities in Park City
- The Ultimate Guide to Lodging in Deer Valley
The Most Common Mistake When Selling a Ski Property
For any seller (not just sellers of ski homes), the main goal is to sell the property for maximum value in the shortest amount of time. There is a lot you and your agent can do to make this happen, but there are also a few pitfalls you should avoid.
The most common mistake we see sellers make is to keep renting out the property while it is being marketed for sale.
Many homeowners use property management companies to book rentals and manage their ski properties when they are not using them. These rental programs make it easy for owners to earn income from their property throughout the year.
If you’re planning to list the home, we strongly recommend taking it out of its rental program when it’s on the market. Having guests in the home makes it difficult to have showings, and not having showings makes it more difficult to sell.
Renting out your vacation home in Park City is a common thing to do. If you have questions about the logistics of real estate investing in this area, read these posts next!
- What to Know About Investing in a Park City Vacation Home
- Is Park City Good for Investors?
- What to Know About Property Managers in Park City
Looking for the best real estate team in Park City? Click here for a post you might find helpful.
Find the Best Park City Real Estate Team to Sell Your Ski Property
Once you’ve made the decision to sell your ski property, the first step is hiring an experienced local real estate team. Working with the right team can mean the difference between selling your ski home for top dollar vs. having it sit on the market unsold. Here are just a few things you should look for when hiring a real estate team to sell your home:
- Are they well-respected and well-known in the community?
- Do they have a lot of experience in the local market?
- Have they sold ski-in, ski-out properties in the past?
- Do they have access to extensive marketing resources, photographers, videographers, etc.?
- Can they show a track record of success with positive Google reviews and client testimonials?
- Does their communication style align with yours? (For example, if you are best reached via text message, do they respect that?)
- Do they have an in-house team to handle every aspect of your sale so you can be as hands-on or hands-off as you want?
In addition to all of these questions, you should also ask yourself if you like the agent you are working with. At the end of the day, you’re going to be working closely with them, so it’s important that you choose someone with a great personality.
Selling Your Park City Ski Property? We’re Here to Help!
Here at CFH, we have helped countless homeowners buy and sell ski properties in Park City and Deer Valley. Get in touch with us today at 435-647-8035 or email us directly at info@CFHparkcity.com today!
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Do you have selling questions?
Fill out the form below, call 435-647-8035 or email us directly at info@CFHparkcity.com to get in touch.